When it comes to Korean denim, it’s no doubt the 2010’s were the decade of the skinny jean. Now, as we enter 2020, we’re seeing a resurgence of denim with wider legs, smaller waists, and straight/relaxed styles. Whether you call them “mom jeans”, “boyfriend jeans”, or anything else, relaxed and straight fit jeans have made their mark in the K-fashion world.
As the Korean fashion authority, we at the K-Blog are fully on board for this trend. Here, our top reasons why straight and relaxed-fit jeans are the ultimate fashion staple:
1. They’re oh, so comfortable
Who doesn’t love a comfortable pair of jeans? The wide-legged factor of straight and relaxed fit jeans makes them super comfy and perfect for everyday outfits.
Loose fit jeans — no matter if they’re straight or relaxed fits — are ultra-flattering on anyone regardless of body type, gender, or personal style. The fitted waist and long leg effect make you look taller, sleeker, and like any outfit you wear is put together.
The good news? There’s a 99.99% chance you already have denim in your closet, so wearing Classic Blue is a breeze. The even better news? There are tons of awesome new Classic Blue denim styles in relaxed and straight fits that are comfy, trendy, and give your wardrobe a total refresher.
A Classic Blue shirt or blouse is probably the most versatile piece in your closet. A solid-colored blouse is ultra-sleek, chic, and professional, while a blue plaid shirt gives a laid-back and casual aesthetic that’s perfect for everyday.
Not to brag, but we pride ourselves on having an awesome Modern Hanbok collection. Every day, we scour South Korea and Korean brands for pieces that are not only traditional in silhouette and shape, but are also representative of global fashion trends. From high-end designers to more affordable options for both men and women, there’s a Hanbok or hanbok-inspired piece waiting to be a part of your everyday wardrobe.
As we approach the Lunar New Year, we’re discussing our favorite Modern Hanbok pieces that you can wear after the festivities are over:
Winter essential, anyone? These pieces are lifelong investments you’ll want to keep in your closet forever. Sleek and elegant, LEESLE’s gorgeous wool coats bring a sense of upscale fashion to any outfit.
Hanbok, But Make It Denim
Not only are the Sapok Traditional Denim Pants extremely comfortable and chic, but they can also be dressed up or down. These unisex denim pants come with a distressed detail, making them ideal for casual days or Sunday brunches. You can even pair them with a graphic tee for an edgy aesthetic, making them extremely versatile for everyday.
LEESLE‘s Classic Black Maru Pants are awesome because they’re made of flowing, comfortable material that can easily replace slacks or leggings in any casual outfit. They can also be dressed up for formal events because they’re tailored and sleek. The best part about these pants is that they’re unisex, making them perfect for an adorable couple’s #OOTD.
Hanbok Or Skater Dress?
S-Hanbok‘s Hanbok dresses are awesome because they have a circle skirt effect that totally mimics the effect of a minidress — just pair ’em with your favorite pair of sneakers and you have a simple and cute outfit!
Have you ever worn a hanbok? Which of these Modern Hanbok looks is your favorite? Sound off in the comments!
When it comes to innovation, K-beauty and Korean skincare have made their presence known. From snail mucin to bee venom, Korean beauty brands are no strangers to bringing seemingly strange ingredients to market. No matter how odd these groundbreaking ingredients may seem, they’re eventually loved and used by the rest of the world.
The latest skincare innovation? Human stem cells. Sure, it may sound extreme, but human stem cells have made incredible advancements within the skincare world. Here, we discuss the benefits of stem cell skincare and the brands that are doing it right:
What are stem cells and how do they benefit skin?
Essentially, stem cells are cells that are responsible for the renewal and regeneration of tissue. They also have the ability to develop new cells that specialize in whatever your body needs in order to heal. Additionally, stem cells are rich in amino acids and antioxidants.
This is major for skincare aficionados for many reasons: first, the fact that stem cells are able to divide and specialize means that, when applied topically, our skin can not only regenerate healthy cells, but develop cells that assist in healing common skin issues like wrinkles, acne, and uneven skin texture caused by scarring. Secondly, antioxidants are absolutely vital in any skincare routine as they fight the free radicals that are responsible for cellular damage, effectively protecting the new, healthy cells created with the help of stem cells. Animo acids also do wonders for the skin, as they assist in the repair of unhealthy cells, deeply hydrate the skin, mimic the effects of antioxidants by further protecting skin cells.
Human Stem Cell Skincare Brands
Short for “Newborn Growth Factor”, NGF37 is a Korean skincare system designed to rejuvenate, soften, and protect the skin’s elasticity and brightness through cutting-edge umbilical cord technology. Best known for their Total Solution Synergy Ampoule, NGF37 is proven to improve skin’s clarity, moisture levels, and resilience thanks to intensive clinical testing and research.
Evercell Evercell is the brainchild of Chaum Life Center — a top-tier healthcare, anti-aging, and wellness clinic — and CHA Biotech, an R&D complex that specializes in stem cell research through immune cell therapy, cord blood banking, and a variety of anti-aging services. This is why Evercell focuses regenerating skin health down to the cell; with patented ingredients derived from both nature and science, Evercell ensures you’ll find healthy, youthful skin after using their system of creams, serums, and sun care.
Celonia Celonia believes that a consistent routine is essential for skin health. Just like your body, training your skin’s cells to be in tip-top shape ensures your skin will stay youthful and healthy for much longer. Using the power of human stem cells, Celonia’s wide range of skincare and makeup products gives you the tools you need to create a glowing complexion that’s full of vitality, moisture, and energy.
It’s no surprise that BLACKPINK Jennie is already a bonafide style icon. Nicknamed the “Human Gucci”, Jennie is best known for her trendsetting style and unique fashion sense. Her resume is no joke: in just 7 short years, Jennie has already snagged multiple brand collabs with high-end fashion and beauty brands, selling out every product she’s featured with. Currently, she’s a brand ambassador for CHANEL Korea and spokesmodel for Amore Pacific, both of which have dubbed her as an image of luxury and fashion.
With over 20 million followers on Instagram, Jennie’s outfits are a constant source of inspiration for her fans. She’s also known for having airport fashion that manages to be casual yet elegant, rocking everything from baggy pants and graphic tees to crop tops and trendy coats. She takes complete charge of her look, too; whether she’s going solo or working with supergroup BLACKPINK, Jennie assists in the styling of her outfits.
Here, we dish on how you can snag iconic BLACKPINK Jennie outfits for less:
Is there anything more iconic than 180722 Jennie? Donning a baby blue 90’s CHANEL crop top and baggy black pants, this airport look is proof that you can be both comfy and glamorous.
Unfortunately, Jennie’s CHANEL crop is not only extremely hard to find, but averages around $400. Fortunately, however, the Piece Of Cheese Crop Top by icecream12 gives the same vibe at just $13.99. Pair it with black baggy pants (we recommend these by NDenim) and you’re good to go.
3. The Tweed Look
In an outfit that screams CHANEL, Jennie is draped in a beautiful tweed dress with frill accents. Layered with a black crop top, this look is classy and timeless.
With CHANEL dresses averaging thousands of dollars, achieving this look may seem impossible. Thankfully, the Tweed Girl Dress by Fiona is almost an exact dupe. Completing the outfit is easy: simply pair with a black turtleneck (we recommend the Long Turtleneck Ribbed Tee by Chuu) and the world’s your runway.
If you’re looking to add more K-fashion to your life but don’t know where to start, you’ve come to the right place. We guarantee you’ll find a brand for you, too, because these top Korean fashion brands range from timeless and classic to trendy and daring. Read on to discover the hottest brands to come out of Seoul:
When it comes to wardrobe staple pieces, BASIC HOUSE plays no games: this unisex brand’s entire collection consists of essential pieces that every closet needs. From the perfect hoodie to the wear-everywhere coat and tapered trousers, this brand has everything you need when trendy fast fashion just won’t cut it.
No matter your style, every BASIC HOUSE piece you own is guaranteed to be a mainstay in your closet.
Not the business casual type? You’re not alone — that’s why Mind Bridge has created a sleek line of professional, yet chic office wear that doesn’t compromise your personal style.
From subtly-printed blazers to button-ups and turtlenecks that are stylish and not stuffy, Mind Bridge designs with the fashion-conscious professional in mind.
OPEN THE DOOR
Edgy, edgy, and even more edgy: OPEN THE DOOR’s wild prints, fabrics, and silhouettes are NOT for the shy or timid.
Nothing is off limits with this grungy Korean fashion brand: wild jewelry and funky accessories for both men and women are ever present throughout the brand, as are goth-inspired platforms and unique pieces that would make any Y2K fashion lover’s heart flutter.
Let’s be honest — what K-fashion lover doesn’t adore Chuu? This feminine and trendy Korean brand is known for not just staying on-trend, but starting them altogether.
From the iconic 5KG Jeans line to their instantly noticeable models, it’s no wonder how Chuu quickly became a household name to fashion connoisseurs around the globe.
For updated style, opt for STYLEMAN’s full range of current and trendy pieces. This Korean men’s fashion brand has everything you need for the quintessential men’s K-fashion look; from striped button-up shirts to slacks that have tons of stretch, you’ll find anything and everything you need for your everyday wardrobe.
Part of our Modern Hanbok Collection, LEESLE is a must-shop for anyone who loves Korean fashion because it blends traditional Korean silhouettes with current patterns, colorways, and designs. The result? An outfit that refuses to compromise tradition OR style.
Available in both men’s and women’s styles, LEESLE is your one-stop-shop for authentic Korean fashion.
TIAG is all about casual menswear that never goes over-the-top.
What makes this brand so popular in Korea? The fact that it has something for everyone. NANING9 is a brand that prides itself on blending flattering silhouettes, trending colors, and interesting patterns for an outfit that stands out while maintaining an everyday appeal.
Above all, NANING9 prides comfort over everything; their ultra-soft fabrics and looser fits ensure you’ll never face a piece you can’t wear cozily.
Trendy, masculine, and classic describe REDHOMME‘s collection. This brand exemplifies cool Korean menswear by keeping their pieces subtle, powerful, and clean.
If you’re looking to shop exclusively from one brand, consider REDHOMME for its ultra-versatile range of nearly everything you need, from basic tees to the coolest of outerwear.
“Classic” is what you’ll find within JUSTONE‘s range of conservative style clothing. This brand is an excellent option for anyone looking for modest Korean fashion that is chic, stylish, and cute.
Acne can be tough to tackle, and the amount of expensive “miracle” products advertised on a daily basis doesn’t make it easier. While there’s no real miracle cure for acne, pimples, and breakouts, an affordable acne skincare routine is possible. Read on for tips on how to treat breakouts without breaking the bank:
Keep it Smooth & Exfoliate
When it comes to reducing acne, exfoliation is the name of the game. Regularly sloughing off dead skin cells, sebum, and sweat will not only keep your skin soft and smooth, but it will also prevent your pores from becoming clogged and forming breakouts.
For newbie exfoliators, use a gentle exfoliant once a week. For expert exfoliators, try exfoliating two to three times a week, depending on your skin’s sensitivity. Be careful not to over-exfoliate, as this can cause the skin to sensitize and redden.
We Recommend: the Bubble Bubble Chef Cushion by Wish Formula is a simple way to introduce chemical exfoliation to your routine without overdoing it; formulated with powerful ingredients, these pads’ glycolic acid content loosen your skin’s top layer of dead skin cells for effective exfoliation without dryness, while lactic acid works to brighten dark spots caused by acne scarring.
When in Doubt, Mask it Out
Besides being a quick and relaxing way to get your daily self care, skincare masking can make or break your skin’s health. Alongside your daily skincare routine, weekly masking gives you the chance to treat your skin with potent ingredients designed to give near – instant results, speeding the acne healing process.
We Recommend: sheet masks are a great way to have a fuss-free experience; with so many options to choose from, we recommend ingredients that are designed to balance oil, soothe inflammation, and purify. The Jeju Rest Volcanic Ash Mask Pack by SNP contains real volcanic ash to balance sebum and Centella Asiatica to soothe irritated skin, making it ideal for breakouts and pimples.
While it may seem counter-intuitive, keeping acne-prone skin hydrated will actually help prevent breakouts. When the skin is dehydrated, the body overcompensates by producing extra oil. This leads to clogged pores and, eventually, breakouts and irritation. It’s also important to keep the skin hydrated after exfoliation, as the new, fresh layer of skin will be perfectly prepped for skincare.
We Recommend: a lightweight cream is ideal for acne-prone skin because it replenishes the skin without feeling heavy. The Aqua Blast Hydrating Cream by Ariul uses hyaluronic acid and hot spring water to keep the skin’s moisture levels balanced. It’s also packed with acne-friendly ingredients like niacinamide to lighten the appearance of acne scars.
Heal & Protect
When your acne is exposed to exterior elements, you are not only promoting infection but additional breakouts. The key to treating acne for good is breakout prevention — that means protecting your current blemishes to the dirt, debris, and bacteria that surround us daily.
We Recommend: when it comes to affordable acne skincare, hydrocolloid pimple patches are your skin’s best friend. Not only do they prevent further infection and inflammation, but they also provide a barrier to prevent picking, popping, and scratching. The ACSYS Clear Spot Patch by SNP are an excellent option; with 18 patches costing less than 5 bucks, it’s an absolute steal with massive healing benefits.
SPF, SPF, and more SPF
SPF does more than just prevent sunburn. In fact, applying an adequate amount of a non – clogging suncreen will prevent your chances of inflammation drastically. Sunscreen is also vital for anyone that exfoliates because it protects your new, soft skin from being damaged or marked with acne scars or sun spots. The sun’s harmful rays can also deplete your skin’s natural moisture levels, causing itchiness and discomfort for acne-prone skin types.
We Recommend: the XOUL 60 Days Sun Cream is ideal for acne skin because it’s lightweight, easy to use, and doesn’t clog the pores. This SPF 50+ PA++++ sunscreen also contains beneficial brightening and hydrating ingredients for an extra skincare boost.
What’s your current skincare routine? How do you stay on top of your skincare game? Spill all your affordable acne skincare hacks & recommendations in the comments!
The holiday season is here, which means holiday parties galore. Whether the event is casual or upscale, having a glam holiday makeup look is something that is easily achievable no matter your makeup expertise. Thanks to the beauty-obsessed team at KOODING (and our Cyber Week sale), finding your go-to part makeup is easier than ever. Here, our top tips for eyes, lips, face, and your best holiday makeup ever:
Eyes: All That Glitters
Stunning eye makeup doesn’t have to be complex. Even more importantly, it doesn’t have to be a burden. While it’s always fun to play around with cut creases and ultra-matte shades, they can take a while to apply and are prone to major creasing and fading.
For an effortless eye look that takes only seconds to do, glitter is the way to go. Not only does it blend with ease — and even looks better — when applying with your fingers, but it’s totally holiday glam-appropriate. Glitter is also less likely to have noticeable creasing. We recommend the Celebeau Sassy Glam Eye Glitter for its ultra – glimmering sparkle; with 4 colors to choose from, any look can be achieved.
If you want a more subtle effect, apply a liquid glitter eyeshadow directly to your eyelids, with or without a primer. For a more dramatic effect, apply liquid glitter over a blended out, smoky eyeshadow. Layer on the mascara, draw on your liner, and boom — easy holiday eyes that make a bold statement.
Lips: Matte For The Win
Whether you’re all about red lips or prefer a subdued and nude lippie, a lipstick with a matte finish is the way to go for the holiday season. From eating your favorite pastries to endless conversations with your loved ones, matte lips will stay put through it all.
Our recommendation? The MILLION RED Fiction Lip for its killer color range, superior pigmentation, and crazy lasting power. With 10 gorgeous shades to choose from, a perfect pout is easier than ever.
Face: Go For The Glow
Skin tends to be drier during the colder months, so focusing on plump, hydrated skin will bring balance to any makeup look. Even if your skin is oily, creating a glowing canvas will prevent additional oil from peeking through while maintaining a stunning base.
To achieve this effect with makeup, opt for dewy foundation products. The 2aN Gleaming Tension Pact’s moisture-filled formula is easy to apply, packed with skin-loving ingredients, and perfect for full coverage makeup that still looks natural and radiant. If you prefer matte foundations, consider a glow-enhancing primer. The MILLION RED Light-Up Sun Balm gives a from-within glow that doesn’t look oily or greasy and helps makeup last all night long.
There’s nothing like bringing smiles to the faces of our loved ones with a gift, but holiday shopping can be downright stressful. Fortunately, finding the perfect gift without breaking the bank is 100% possible. Here, we’ve set up a full guide of the best holiday gift ideas for anyone in your life, no matter your budget:
The Best Holiday Gift Ideas for The Beauty Lover
Under $20: Korean cult favorite skincare products are loved because they’re inexpensive and work just as well as higher end cosmetics. Because K-beauty is best known for its budget – friendly – yet – effective skincare, you have tons of options to choose from. The Aqua Blast Hydrating Cream by Ariul is only $14.99 and packs a huge, hydrating punch that’s beneficial for all skin types. For the luxury beauty lover, look to SNP’s Gold Collagen line, which contains real 24k gold and collagen for anti-aging benefits.
Under $50: Indie K-beauty is making its presence known in the beauty world, and for good reason: brands like MILLION RED and 2aN have beautiful makeup formulas housed in gorgeous packaging that any girl would fawn over. From eyeshadow palettes to lip tints in hot reds, pinks, and nudes, there’s no doubt the recipient of these indie Korean makeup products will love them. Our main recommendations from the brands? The MILLION RED Fiction Lip for its light and airy texture and 2aN’s Daily Blossom Eyeshadow Palette for its buttery soft shades in a variety of matte, neutral, and glitter finishes.
Under $100: So, what’s better than a new skincare product? An entire skincare set, obvi! KOODING’s specially curated skincare gift sets are tailor made to make creating a multi-step Korean skincare routine easy and fun. The Hddn Lab Skin Savior Set contains an essence and cream that are potent in ceramides and anti-aging antioxidants; the Hddn Lab Open Your Ice Set‘s serum, sleeping pack, and cream are a hyaluronic acid – packed trio that keep the skin soothed, even, and bright. The clean beauty lover in your life will love the Like I’m 5 Set for its gentle and EWG – verified ingredients.
Under $20: Gifts for your bestie don’t have to be crazy expensive to be meaningful. Small accessories — like earrings or hair pins — can hold a lot of significance while giving a subtle touch of style.
Under $50: You know your best friend’s style more than anyone — why not get them the unexpected? These adorable bags by OPEN THE DOOR are edgy and cool, but versatile enough that you can be sure to surprise your BFF with something she’ll love.
Under $20: Oh My Girl fans will instantly recognize the Secret Neon Lip Tint from YooA’s collab with Celebeau. These unique tints come in 6 vibrant shades, are super pigmented (especially when placed under a blacklight), and totally foolproof. At just $14 a pop, it’s an easy gift that doesn’t crush your wallet.
Under $50: If you know a BTS fan (and really, who doesn’t?), you know their love for the group goes beyond music. BTS are often referred to as style icons and are known to spark trends across the globe, selling out clothing pieces the moment they’re seen in them. The TIAG Van Gogh Tee has been frequently worn and loved by Taehyung of BTS (AKA V). At $29.99, it’s an affordable way to make any ARMY feel closer to their favorite boys.