Monthly Archives:

June 2018

Korean Beauty Trends

Korean beauty trends are dominating the world of skin care and makeup in 2018. In a stark contrast to the heavily contoured faces in Hollywood, South Korea is bringing their freshest faces forward. A hallmark of Korean beauty trends is a dewy, natural look. Korean skincare standards are second to none and these looks showcase natural beauty instead of covering it up. Korean cosmetics are simple, sophisticated and aim for youthful, glowing skin.

From soft colors to thin eyeliner, here are some of our favorite Korean-inspired beauty looks to try.


Miracle Marine Collagen Set by Ischia

First and foremost, Korean beauty is all about taking care of your skin. In order to achieve the bare-faced refinement and grace of Korean beauty idols, a great skincare regimen reigns supreme. Korean skincare products offer unparalleled results; they are super hydrating, anti-aging and protect the delicate skin of the face. Keep your bare skin looking its best with the Miracle Marine Collagen Set by Ischia. This set offers pure and proven natural ingredients, it has unsurpassed quality and is perfect for even the most sensitive skin. Collagen is your best ally for keeping a youthful glow and is the basis for glowing skin and anti-aging. In order to keep your face moisturized and dewy, try the Brilliant Tone-Up by E.G.G. This multitasking product restores your skin’s natural balance, fights blemishes, and reverses skin damage for fresh and full-of-life skin. Korean skincare products include oil cleansers, toners, and sheet masks all for exquisite skin and the basis for Korean beauty.

Dewy, Natural Skin

Aqua Blast Clearing Toner

Korean beauty standards set dewy skin as the new natural look. Thanks to the Korean skincare regimen that keeps skin fresh and supple, this step is paramount to Korean makeup trends. Youthful, rosy, and bright skin is the aim for Korean cosmetic brands. In order to achieve this look, minimal effort is needed with Ariul’s Aqua Blast Clearing Toner. Simply wet your beauty sponge with the toner prior to applying your foundation or place in a spray bottle and give a refreshing spritz on top of your makeup.

Natural, Yet Defined Eyebrows

Eyebrow Maker Powder Pen by Ssanai

One of the best Korean makeup products to try is the Eyebrow Maker Powder Pen by Ssanai. For use by both women and men this convenient pen creates natural looking brows in one easy step. Follow your natural brow shape and create a more polished look by filling in any sparse areas. One of the most popular Korean beauty trends is to create straight, arch-free brows for a sweet and youthful look.

Puppy Eyeliner

If you aren’t familiar with this Korean makeup trend, it’s simply the opposite of the popular cat-eye! The tops of the eyes are thinly lined at the lash line and the tip of the liner draws slightly downward to create round, full eyes.

A Soft Glow

Korean beauty is all about staying natural. Keep colors light and neutral, like pale pink gloss and soft peach blush. The goal is to keep the colors as natural and close to the colors of the skin as possible. Dust a subtle shimmer on your cheekbones and cupid’s bow for a romantic glow.

Try a Pop of Color

Although the key is to stay natural-looking, glamourous orange and red lips are popular with Korean makeup. Usually you will notice pink-tinted gradient lips, but if you wish to try a more dramatic look, you can try Korean-inspired orange lips and bright orange blush. When you’re in the mood for bold color try a vibrant blue or purple eyeshadow paired with a pale pink gloss to give your outfit an unexpected pop of fun color.

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Best Korean Style Vacation Looks for Summer 2018

Summer is finally gracing us with its presence and that means vacations and getaways galore. Hot days and warm sunsets are in our immediate future. This summer, before you pack your bags for an adventure, get ready to bring these Korean fashion trends with you.

Korean Fashion for Women

Crop Tops

Fresh A Crop Tee

Bare your midriff with the latest fashion trend for women and the must-have summer pick, the crop top. Pair this Fresh A Crop Tee with high-waisted denim for comfortable and cool vacation style.


Flutter Her Dress

A summer vacation packing list is not complete without the classic sundress. Summer dresses are a must for women. Try this delicate lace Flutter Her Dress for a declaration of feminine style.

Swim Cover Ups

So Sweat You Knit

After the beach, keep it stylish in this lacy So Sweat You Knit bathing suit cover up. Try lace, sheer, and mesh cover ups at the beach. Sarongs and robes are beautiful choices to pack for your vacation for fresh-off-the-beach style. They also go well with a variety of different outfits making this the ideal pick for diverse looks.

Korean Fashion for Men

Linen Button Ups

Linen Pocket Shirt
Linen fabric not only looks cool for your summer getaway, but it will also keep you cool. Breezy linen button ups for men are a timeless look for ocean side appearances and summer vacations. Try this Linen Pocket Shirt for a comfortable and stylish summer outfit.

Chinos and Shorts

Striped Banding Pants
Keep it relaxed by pairing a button up with a pair of chinos or shorts. Perfect for a day on a boat or by the beach, try these Striped Banding Pants complete with stripes for a nautical statement.


Stripes and Denim

stripes and distressed denim
Stripes come around every summer and they remain a wardrobe staple. The latest fashion in Korean apparel is pairing stripes with distressed denim. Casual stripes and distressed denim are the ultimate pairing for carefree summer attire and are highly trendy Korean streetwear.

Over-Sized Tees

over-sized tees

Super casual and comfortable over-sized tees are making a statement in Korean clothing fashion. This Half Mesh Tee is perfect for the summer, loose, cool and relaxed. Pack a few over-sized tees in your suitcase for your summer getaway for versatility and ease.


Homeboy Stripe Shirt

Streetwear is super trendy this year for men and women. Over-sized clothing, deconstructed blouses, and bold colors are all the rage in Korean apparel. Pair this Homeboy Stripe Shirt with denim for a casual, easy look.

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