KOODING Adds American Brand – Genetic Los Angeles – to Its Collection July 6, 2017 by Steve Ryu 0 Flares 0 Flares × Meet Genetic Los Angeles, the latest label added by KOODING.com to its brand portfolio. To our customers’ delight, we are one American brand richer, and super proud to bring you quality denim pieces with sexy fits, premium fabric and super-edgy styles. Sported by celebs like Beyonce, Jessica Alba, Nicole Richie and Heidi Klum, the über-cool Genetic Los Angeles jeans capture the spirit of the City of Angels and are designed to flatter every body type to perfection. If you are fascinated by everything Americana, you can make every day a denim day with the impeccably fitting of Gia in Adelaide, Florence in Salt Air, Joey in Antique Dark and many more. Aren’t these names awesome? They will probably make you fall in love with the jeans before you get to actually try them on. It happened to us. Formerly known as Genetic Denim, the edgy brand was founded in 2007 in sunny L.A., the world center of jeans excellence. Recently it has re-launched with a whole new vibe and new price points, making everything in-house and being more affordable than ever. The team follows religiously a recycling program to minimize textile waste, is cautious about reducing carbon footprint, invests in eco-friendly equipment and technology, and works with local talents. What’s there not to love about Genetic? Apart from the iconic jeans, leather lovers will be ecstatic about classic styles like the Shya in Lacquered Obsidian leather skinnies or the sick Betty in Black leather biker. That’s for when you feel badass and want to wear something simple but super-cool. There is also a fine collection of fresh cotton and modal tees designed in staple colors for superior softness. Priceless. If you like minimalistic yet sophisticated essential pieces, the high quality Genetic Los Angeles clothes are for you! Peruse and shop the collection at www.KOODING.com.